Sofitel Dubai Jumeirah Beach · The Walk, JBR

The bar at JBR where evenings become a celebration.

Don’t Be Shy starts with a first drink at the bar and grows into a late night of music and performance. The name is an invitation: say hello, stay a little longer, take the seat at the bar.

See the menu
Design render of the bar at Don’t Be Shy: a dark counter lit from beneath, bottle shelves, a glowing arch in the backbar and red stools along the rail.

Arrival

At the door, a mirror says you look good.

An ivory wall of ruby tiles, a hostess desk and a mirror on each side of the door. Past the black-walled vestibule, the room opens around the bar.

First drink

Take the seat at the bar and say hello.

The original dark bar anchors the room, lit from beneath the counter and through the backbar arch. Sit at the counter, or at a table along the railing.

The glass in our name is poured to 72%.

The room is built around the bar.

Burgundy velvet banquettes run along the railing. In the centre, round tables in red lacquer and beige stone each carry a small warm lamp, with black, cream and burgundy chairs around them.

Design render of the main room: a long burgundy velvet banquette, round tables with small lamps, cream and burgundy chairs.
Main room. Banquettes along the railing, armchairs and round tables on the floor.
Design render of a black channelled leather armchair, two cream chairs and a round red lacquer table with a small brass lamp.
The chairs. Channelled black leather, cream, and burgundy with cream.
Design render of a lit wall of painted ceramic bottles beside the entrance, with the room beyond it.
By the door. A lit wall of ceramic bottles, just inside on the left.

The turn

When the music turns up, don’t be quiet.

Later in the evening the light drops and the screens change. A DJ takes over the soundtrack from a console that rolls onto the floor.

Two performers and three screens under one mirrored ball.

Performers take the stands at each end of the bar. The main screen and the two VIP screens run the same film, and the columns stay lit through the show.

Every night at the bar gets a name: Don’t be, and one word.

  1. Don’t be late

    Early eveningThe first-drinks hours, before the music turns.

  2. Don’t be quiet

    Music nightsDJ and live sets.

  3. Don’t be formal

    Dress codeSmart, never stiff.

  4. Don’t be a stranger

    GoodbyeFor regulars, and for everyone about to become one.

After dark, stay a little longer.

Columns of warm light, a mirrored ceiling and a raised VIP level with its own screens.

Design render of the VIP level: black and cream armchairs around low tables, two wall screens showing red and cream silk.
VIP level. A raised level behind the railing, with two full-wall screens.
Design render of a black fluted column with a line of warm light on each edge.
Columns. Black fluting, warm light on each edge.
Design render of the reflective ceiling over the bar, rippling with warm and red reflections.
Ceiling. Reflective panels that pick up every lamp in the room.
Design render of the VIP level seen across the black railing from the main floor.
From the railing. The VIP level seen from the main floor.
Design render of the banquette along the lower railing, with round tables and small red lamps.
Along the railing. Velvet banquettes with a lamp on every table.
Design render of a mirrored ball hanging under the ceiling, with warm light lines beside it.
Overhead. A mirrored ball over the bar.

The bill

The bill comes with a question: same time tomorrow?

It arrives in a red folder with a card tucked inside, and the sign is still lit when you leave.

Goodbye

Reserve a table, and don’t be a stranger.

Find the bar

For guests aged 21 and over.

Find the bar on The Walk at JBR.

Design render of the bar seen from the main floor, with the lit backbar arch and three hanging lights.

Address

Sofitel Dubai Jumeirah Beach
The Walk, Jumeirah Beach Residence
Dubai, United Arab Emirates
Open the hotel in Google Maps
WhatsApp +971 58 128 2490

Getting here

Dubai Tram: Jumeirah Beach Residence 2, a few minutes’ walk.

Dubai Metro: DMCC on the Red Line is the nearest station.

Opening hours

Opening hours will be posted here before the first night.

What guests ask before a first evening.

Is there a dress code?
Smart, never stiff. That is the whole door line.
Can I come if I don’t drink alcohol?
Yes. One of the four menu chapters is made without alcohol and gets the same care as the rest.
Is there music every night?
A DJ-led soundtrack builds through the evening, with performers later on. Music nights will be listed here once the programme is set.
Who can come in?
The bar is for guests aged 21 and over.
WhatsApp · +971 58 128 2490

Reserve a table, and don’t be late.

Bookings open with the bar. For now this form shows how your confirmation will look, and it sends nothing.

Guests